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CONTACT: Molly Wright
For Barilla
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"The Perfect Pair" Creates A Stir On Columbus Day
Italian Baking Sauce and Oven Ready Lasagna … Paired For Convenience and Taste
Chicago, IL (September 9, 2002) – Viva Italia! With Columbus Day right around the corner, what better way to celebrate the Italian heritage of one of the world’s most famous Italian explorers, Christopher Columbus, than with an authentic homemade Italian meal. Barilla’s Italian Baking Sauce and Oven Ready Lasagna are the "Perfect Pair" for creating authentic homemade Italian meals in a flash.
Think you don’t have time for a homemade Italian dish? Think again. Barilla knows that one of the biggest challenges in today’s kitchen is creating homemade meals for you and your family that are both delicious and convenient – on Columbus Day or any day. With their specially formulated Italian Baking Sauce and Oven Ready Lasagna, Barilla takes the guesswork out of cooking and puts the homemade taste back into your kitchen.
"Our Oven Ready Lasagna noodles and Italian Baking Sauce were specially created to provide authentic homemade taste, but with the convenience today’s home chef craves," said Roberto Bassi, Barilla’s executive chef. "Together, they create the perfect meal to serve on a day that Italian-Americans hold in high esteem, and that is associated with Italian heritage, family and of course, cooking."
Barilla’s "Perfect Pair" are both created utilizing traditional Italian cooking techniques. The Oven Ready Lasagna noodles are made the way homemade lasagna is made in Italy – using the finest ingredients and rolled flat for a porous, light texture that absorbs maximum flavor. And, since these noodles are oven ready, it means no more time consuming pre-boiling or messy handling. Specially formulated for lasagna and baked dishes, Barilla’s Italian Baking Sauce is made with real tomatoes, 100% imported olive oil, fresh garlic, and a blend of onions, thyme, parsley and whole pepper.
It’s formulated specially for baking by using an increased level of these seasonings so that the sauce flavor is able to withstand the addition of other ingredients plus the amount of time it takes to bake lasagna. Barilla’s Oven Ready Lasagna and Italian Baking Sauce can be found in your local grocery stores.
About Barilla: Barilla has been producing pasta since 1877 and is the largest manufacturer of dried pasta in the world, available in more than 100 countries. In Italy, Barilla has a 35 percent market share, outselling the next competitor by seven times. Today Barilla is the largest food company in Italy, led for 125 years by the entrepreneurial spirit of the Barilla family. Now in its fourth generation, headed by brothers Guido, Luca and Paolo, Barilla operates more than 25 plants globally, producing close to 9 million pounds of pasta daily. In addition to pasta, Barilla also globally operates brands in the pasta sauce and bakery categories. Consumers can visit www.barillaus.com for more information and recipes.
About Columbus Day: Celebrated nationwide on October 14, Columbus Day honors Italian explorer Christopher Columbus and his successful expeditions. Since 1866, Americans in cities across our nation pay tribute with Italian festivals, parades and elaborate Italian feasts. The first official celebration was held in New York on October 12, 1866.
