FOR IMMEDIATE RELEASE
CONTACT: Molly Wright for Barilla
312-596-3457
molly_wright@chi.bm.com
BARILLA BRINGS LOS ANGELES FLAVORS OF ITALY
New Tortellini Mixes Homemade Taste with Culinary Convenience
Chicago, IL (September, 2003) – A new tortellini has arrived in Los Angeles, and is creating quite a delicious stir among those who relish the taste of homemade Italian food. Barilla, the #1 pasta in Italy, is introducing a new, delicious Tortellini after a success in cities known for their discriminating tastes – New York, Washington D.C. and Chicago.
Made with the finest ingredients, each piece of tortellini strikes a perfect balance between thin, delicate layers of pasta and flavorful, authentic Italian fillings. Flavors include Three-Cheese, Asparagus, Spinach, and Mushroom - all perfectly blended with smooth Ricotta cheese. Barilla Tortellini is a sophisticated, authentic Italian pasta that is a remarkably easy one-dish meal to prepare. It can be kept on hand for up to nine months and, with three to four servings in each bag of Tortellini, is a complete meal that can be made in minutes.
James Beard Award-winning chef, Paul Bartolotta, praises Barilla’s new tortellini as an easy way for today’s home chef to make authentic Italian tortellini and experience the flavors of an Italian trattoria. “Barilla Tortellini tastes so fresh and the delicate layers of pasta have a wonderful handmade quality,” said Chef Bartolotta. “The ingredients they use are the finest, the flavor is outstanding, and the pasta isn’t chewy or doughy and does not break or fall apart.”
Due to the combination of superior culinary food innovation and technology, Barilla Tortellini won the coveted 2003 RCA’s (Research Chef Association) Culinary Innovation Award for “Best Retail Product of the Year.”
Because it is dried, each 8.9-ounce bag yields 30 percent more when fully cooked than refrigerated tortellini products and has a suggested retail price of $2.99. Los Angeles consumers can find new Barilla Tortellini where they currently purchase other Barilla pasta products, or by contacting My Brands, Inc at 1.888.281.6400 to place an order.
About Barilla
Since 1877, the Barilla company has been producing pasta and other grain-based foods for consumers around the world. The company’s basic animating principle has been to make these healthy products affordable to all, no matter where they might be. Barilla has remained true to its entrepreneurial roots over the past four generations, by combining ancient Italian traditions with cutting-edge technological advances. The result is a globally successful company, built on a foundation of principles that allow for continuous growth to reach ever-expanding goals.
The Barilla Group – whose brands include Barilla, Mulino Bianco, Pavesi, Voiello, Wasa, Misko (Greece), Filiz (Turkey), and Yemina and Vesta (Mexico) – is the first Italian food group, headed by the Barilla family for 125 years. The Group has 25 factories (18 in Italyand 7 abroad). It is a worldwide leader in pasta and currently realizes 31% of sales in volume in more than 100 countries.
