Branding Elements
Here are a few ideas on how to make your Barilla station a success:
• Use your LCD screen to promote the Barilla brand.
• Use some boxes of Barilla products and Mediterranean decorations to create an atmosphere.
• Showcase the dishes of the day and market the ingredients you are using.
• Contact your broker to get Barilla Product Benefit tents to display at the point of
sale.
• Create an event around Barilla PLUS: ask your broker sales representative for Barilla
PLUS balloons and point of sale material.
• Train your staff regarding the benefits of Barilla PLUS: Multigrain pasta rich in Omega-3,
protein and fiber…and it tastes good!
• Ask your broker representative about volume minimums for branding support.
• Pasta cooking training will be required for branding elements.
